The collaboration is part of a promotional campaign for local printing firm Göteborgstryckeriet. Lind designed the three-meter house “in the style of a Swedish friggebod, a small cottage-like building which is popular in part due to the fact that they do not require planning permission,” reports Creative Review.
The Chamelon Cabin is “Göteborgstryckeriet’s way of saying: We can produce any kind of packaging that you might want,” said design director Andreas Kittel, and it’s hard to argue with his logic. It’s certainly a lot more impressive than business cards.
Inside the structure, a bright yellow interior provides a much-needed contrast to the stark black and white of the exterior. Just like a playhouse that one might construct out of corrugated cardboard, the Chameleon Cabin was assembled out of 95 modules that form the walls and gabled rood. The structure was then fitted together using a simple system of tabs and slots.
According to Creative Review, “The house is being taken around various events including packaging trade shows, and there will be a direct mail campaign based on it.”