Paul Kelley Designs, London Design Festival 2014, 100% Design, magnetic modular system, BOB cubes, magnetic furniture, modular design, modular furniture

The BOB copper-clad cubes can be self-attached in a variety of multifunctional configurations, essentially allowing the customer to build custom sized tables, chairs, room dividers, stools, benches, etc. The flexible magnetic system makes the cubes easy to connect, yet strong enough for almost any type of use. Additionally, the cubes are compact and lightweight, allowing for easy assembly and storage.

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According to the designer, “The idea behind BOB is to design a product for everyone. Something that, although produced in high quantities, can be very individual because it’s up to the end user how it looks and how it ages. A product that functions and makes you smile at the same time.”

The BOB collection will be displayed at the 100% Design event at Earl’s Court from September 17-20, 2014.

+ Paul Kelley Designs

+ London Design Festival