Social design organizerion Design 21 recently launched an inspiring bicycle-focused design competition called Power to the Pedal. The challenge is to design a biking accessory or add-on for existing bikes that will improve the bicycling experience and encourage more people to make biking their primary means of transport – more convenient, more enjoyable, safer and more integrated into daily lifestyles – whether it’s for commuting, working, shopping, transporting, leisure or all of the above.
DEADLINE: Wednesday April 30, 2008 at 11:58PM UTC.
1st prize: $5000
2nd prize: $3000
3rd prize: $1500
Most Popular prize: $500
Overall effectiveness: How well does the solution provide an answer to the design problem?
Creativity: How innovative and cost-effective is the thinking behind the design?
Practicality: How successfully can the design be produced or put into practice? Can it be adapted for local production? Does it add to the safety of the cyclist, too?
Aesthetics: How strong is the design in terms of overall form and presentation?
Ecology: How well does the design respond to environmental concerns through considerations such as choice of materials, production techniques, life-span, upgrade, durability, weight, recycle, or re-use factors?