Infiniti impressed us a lot more with its new Q50 hybrid at this week's Detroit Auto Show than it did with its new naming scheme, which involves slapping Q on anything with torque. The new model just looks dapper to us, with smooth lines and a performance-oriented body. Powertrains include a 3.7-liter V-6 and 3.5-liter hybrid so far, with other options expected to roll out closer to launch in the summer of 2013. But it's not just the powertrain and looks that impress.
The Infiniti Q50 hybrid packs all kinds of driving enhancement tech, like many other luxury cars at the show, including Direct Adaptive Steering and Active Lane Control. The car also has a customizable digital environment for linking various driver settings and driving characteristics to its i-Key, which allows the car to recognize up to 4 different keys with 96 vehicle settings each. Dual-touch screens feature customized apps and smart connectivity with Infiniti InTouch for all kinds of geeky fun on the road. We’re thinking this sophisticated entry in the hybrid market may make an unexpected favorite among hybrid fans who love to track all their stats and eke out the best performance from their vehicle. Lord knows you can measure enough metrics with this thing to satisfy even a first-gen Prius owner.