Indie designer Scott Amron is currently putting a visual twist on household energy consumption with the launch of his Die Electric product line. As a freelance electrical engineer, conceptual artist, inventor, and the founding principal of Amron Experimental, Amron’s work aims to visually demonstrate how reliant we have become on the ubiquitous wall outlet and its seemingly endless supply of energy.According to the Department of Energy, the average American household consumes at minimum 10,656 kilowatt-hours (kWh) per year. The staggering amount of power that a typical family consumes depends in the end on how many appliances there are and the amount of time they are in use. In the spirit of ‘reduce the juice use’ and ‘change begins at home’, how might we be encouraged to reconsider our household appliance usage, get by with less, or simply put a stopper once and for all to the source of our electricity consumption needs?
Die Electric’s PLUGGED: cork outlet plug, is a possible solution in its zero-consumption or ‘design to encourage better energy use’ principles. PLUGGED serves as ready-made insulating material and sculptural gadget to prevent outlet electricity leaks. Like Amron’s other plug-based wall pieces (SHELF, GROW PLUG, SINGLE VASE AC, etc.), PLUGGED is both conceptually and practically a groundbreaker.