Yuka Yoneda

Do Intentions Matter in the Success of a Green Brand?

by , 09/22/10

green business, green brand, do intentions matter in the success of a green brand, social media, green design, green success

Do intentions matter in the success of a green brand? Are purist green brands more likely to succeed than opportunistic green brands that create products to turn a profit? This week on Openforum we explore both sides of the coin — let us know what you think by following the link below and commenting in the conversation!

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