Do Intentions Matter in the Success of a Green Brand?
Posted By Yuka Yoneda On September 22, 2010 @ 7:06 pm In green technology,social media | No Comments
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Do intentions matter in the success of a green brand? Are purist green brands more likely to succeed than opportunistic green brands that create products to turn a profit? This week on Openforum [5] we explore both sides of the coin — let us know what you think by following the link below and commenting in the conversation [5]!
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Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/do-intentions-matter-in-the-success-of-a-green-brand/
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[4] Image: http://www.stumbleupon.com/su/1gLozg/www.openforum.com/idea-hub/topics/lifestyle/article/green-brands-do-intentions-matter-in-ultimate-success-jen-van-der-meer
[5] Openforum: http://www.openforum.com/idea-hub/topics/lifestyle/article/green-brands-do-intentions-matter-in-ultimate-success-jen-van-der-meer
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