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Do Intentions Really Matter in the Success of a Green Brand?
Do intentions really matter in the success of a green brand? Are green brands backed by purist intentions more likely to succeed than brands that capitalize on the opportunistic green market? Whether you’re on the side of the individual moved by his or her love for the environment, or tout the merits of an eco-product driven by the desire to make big money, this week on Openforum we explore both sides of the coin — let us know what you think by following the link below and commenting in the conversation!
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