Built by the Dutch design studio Droog, Hotel Droog is a world class retreat that sets the bar for iconic design while offering guests a simple and practical place to stay. Each element of the hotel has been carefully chosen to offer guests a unique experience without the hassle of traveling to tourist attractions. Built in a renovated 17th century building, Hotel Droog features shops, an art gallery, lecture halls, a restaurant, and even a magical fairy garden complete with edible plants.
Hotels are supposed to be an oasis for the wayfarer – a place of rest and relaxation for those on a long journey away from home. Gone are the days when just a warm bed and a plate of dinner made you feel like a king – today’s modern hotels are a destination unto themselves. Some offer a pool and a hot tub, others five-star restaurants. But none offer the carefully curated selection of sights, sounds, and activities of the soon-to-open Hotel Droog in Amsterdam.
“Hotel Droog brings all of our activities under one roof–from curation to product design, exhibitions and lectures–and invites people to plug in as they choose,” said Renny Ramaker, Droog cofounder and director, in a statement.
In addition to a Droog store, hotel guests can also burn spare Euros at a Cosmania cosmetics area, a Kabinet fashion store and a Weltevree products area. International Garden Festival standouts Claude Pasquer and Corrine Detroyat were commissioned to transform the Hotel’s courtyard into a “fairy tale”-like space, complete with butterflies and birds, edible plants, and winding paths of brightly colored synthetic turf. The exhibition gallery will feature unique art and architecture exhibits curated by Ramaker herself, and the exquisite dining room will serve up fresh, seasonal dishes that are popular among the locals.
With all of these amenities for guests to explore, its doubtful that they’ll want to spend much time in their rooms, but of course, those are spectacular too. All of the guest suites are located on the very top floor of the Hotel Droog, where they have a perfect view of the city’s skyline.
Images © Thijs Wolzak Fotografie