Dyson is well known for investing tons of time and energy into developing products that outperform competitors by a huge margin. This new hair dryer is no exception. In fact, Dyson invested nearly $43 million to create this hair dryer, starting with the creation of a dedicated research facility in England, to better understand the science of hair. The company wanted to test on real human hair while developing the next big thing in hair drying, so they spent over $60,000 alone on over 1,000 miles (yes, miles) of natural hair tresses, which created a global shortage.

Related: Dyson has developed an LED lamp that lasts for 37 years

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The biggest difference between the Dyson hair dryer and other models is the location of the motor. Instead of being in the head of the dryer, this supersonic gadget has a much smaller (and almost silent) motor right inside the handle. And that, by the way, is a little different, too. A rubber mount on the motor reduces vibrations in the handle, making for a less jarring user experience.

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The hair dryer features the same infamous approach to intelligent design in Dyson’s other products, combined with a powerful digital motor v9 and a special microprocessor that regulates air temperature to reduce damage to hair follicles. After four years in the making, Dyson expects its high-tech hair dryer to last about a zillion times longer than traditional hair dryers, but it will come with a two-year warranty just in case.

+ Dyson

Via Engadget

Images via Dyson