Gallery: ECOMAGINATION: GE’s Sustainable Initiatives & Partnerships


This past Thursday, GE’s ecomagination celebrated it’s two year anniversary in style at GE’s Universal Studios theme park, relaying the success of the program and announcing 11 new ecomgination products, services, and projects- all based on the ideal that green business is good business. In case you don’t know, Ecomagination is General Electric’s company-wide environmental initiative to decrease pollution from its products and increase research and development on cleaner technologies. Last time we wrote about ecomagination, we sparked an interesting conversation about greenwashing – many readers raised the question as to how effective and/or genuine such a corporate sustainability initiative actually is. We’re still open to discussion, but we’re inclined to support any effort to commit such resources to more responsible products and development.

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  1. Todd May 31, 2007 at 11:37 am

    “PseudoMagination” Shall we start another greenwashing chat?

  2. JAMES GEDDES May 30, 2007 at 6:44 pm

    Bring the eco show to Australia, we could use the knowledge!

  3. greenwashing May 30, 2007 at 4:02 pm

    oooh another ad for GE on Inhabitat! Remember the last time you bought into their green washing and your readers set you straight?

    I guess not.

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