Following their hugely successful and influential book, William McDonough and Michael Braungart’s Cradle to Cradle textile certification is now launching the second generation of its sustainable rating system for the greenest fabrics out there. Their sustainable design consultancy group McDonough Braungart Design Chemistry (MBDC) will launch the new and improved Cradle to Cradle programs in September 2007, with new criteria based on information gathered during the first two years of the existing standards, and a ‘Basic’ level to sit alongside the Silver, Gold, and Platinum levels of certification.

Luna Textiles
Luna Textiles, Mezzanine Fabric, 100% Eco Intelligent Polyester (Cradle to Cradle Certification Gold)

The Cradle to Cradle design concept is based on the Intelligent Product System (IPS) pioneered by chemist Michael Braungart and his colleagues at EPEA.

Braungart’s design team was instrumental in developing Climatex Lifecycle Fabrics made from compostable natural fibers that include sustainably grown ramie and wool from free-range, humanely sheared sheep. Their Climatex Lifecyle Felt has also gained popularity with cutting-edge product designers who are attracted to the “waste equals food” aspect of the material.

MBDC defines part of the Next Industrial Revolution as “products that, when their useful life is over, do not become useless waste, but can be tossed onto the ground to decompose and become food for plants and animals, rebuilding soil; or, alternately, return to industrial cycles to supply high quality raw materials for new products.”

In addition to the much-anticipated re-launch of industry standards for Cradle to Cradle product evolution, Professor Braungart will also present at this year’s RITE (“Reducing the Impact of Textiles on the Environment”) Group conference to be held in London during October 2007.

+ MBDC Cradle to Cradle Design

+ Cradle to Cradle, the book, by William McDonough and Michael Braungart