Starre Vartan

Egregious Packaging Hall of Fame: Fast Food Restaurants That Defy Waste with Savvy, Sustainable Packaging

by , 11/06/11

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Image via Pret a Manger

Pret a Manger is a bigger deal in England than in the US, but they have stores throughout NYC, DC and Chicago. With several hundred stores between the two islands of Britain and Manhattan, and other locations in the US and Hong Kong, they are a strong and growing player. I love that they always have plenty of variety in vegetarian foods, that they change their selections seasonally, and that everything always does taste very, very fresh. Their packaging is also pretty minimal, with no sacrifice for design – everything at Pret is always attractive and makes you want to reach out and grab it (and eat it). Colors, textures and flavor come together in a way that’s not what one expects from fast food.

Sebastian Wright, VP of Food at Pret A Manger says, “When we design packaging it needs to fulfill various criteria. It needs to be able to attractively present, then protect and transport our product safely. As a grab and go concept, portability is key. The blend of materials (card, plastic and print) is carefully thought through to ensure we can recycle our products.”

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