EKOVARUHUSET ECO FASHION SHOW
Posted By Jill Danyelle On September 16, 2007 @ 2:00 pm In Accessories and Fashion,Fall Green Fashion Week 2007,sustainable style sundays | 8 Comments
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Ekovaruhuset [5], which translates to ‘House of Organic’ in Swedish, is an eco-boutique founded by Johanna Hofring. She opened the first Ekovaruhuset shop in Stockholm in 2004 to bring one-of-a-kind, hand-made eco-creations to Sweden [6]. The second boutique opened up in NYC last year and has quickly become one of our local favorites. Ekovaruhuset carries a few brands, like eco-sneaker favorite Veja [7], but stocks the shop mostly with their own designs crafted from a collective of select designers [8].
The Ekovaruhuset designers had their first NY fashion show last week and were a welcome addition to the small but growing number of organic designers at NY Fashion Week. The designers created looks that reflect their own style while also maintaining a cohesive aesthetic overall. The show included everything from a beautifully draped tweed jacket with cut-outs and sexy, crocheted numbers to bikinis and a wedding dress. If Ekovaruhuset continues to successfully walk the line between the fashion-forward design we crave and practical wearability we need, they should continue to receive accolades from a growing fan base of eco-fashionistas.
+ Ekovaruhuset [5]
+ more images of Ekovaruhuset Fashion Show [9]
+ more images of NY Spring 2008 Fashion Week > [10]
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/ekovaruhuset-eco-fashion-show/
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[3] Email: mailto:?subject=http://inhabitat.com/ekovaruhuset-eco-fashion-show/
[4] Image: http://www.flickr.com/photos/inhabitat/1369065615/
[5] Ekovaruhuset: http://www.ekovaruhuset.se
[6] Sweden: http://www.trycards.com/calling-cards/Sweden
[7] Veja: http://www.inhabitat.com/2007/07/08/veja-the-ethical-sneaker/
[8] select designers: http://www.ekovaruhuset.se/designersny.html
[9] + more images of Ekovaruhuset Fashion Show: http://www.flickr.com/photos/inhabitat/tags/swedishecofriendlyfashion/
[10] + more images of NY Spring 2008 Fashion Week >: http://www.flickr.com/photos/inhabitat/sets/72157601901634842/
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