Die Electric is an experiment in powering down and rethinking electrical components for uses other than just spinning the meter. Case in point: SHELF. Using a cut power cord, SHELF forms a rigid surface for storage making energy sucking fixtures the second choice. Its functional capacity is as intriguing as its behavior changing ability. The object is familiar yet challenges the user to question its purpose – designer Scott Amron’s intent. Like all of Amron’s Die Electric concepts, SHELF makes use of AC components but without the flow of electricity.
The standard height of electrical outlets is 18” off the floor putting SHELF at a convenient height for couch-side accessories. While meant as a sans-electricity sidekick, an uncut version delivers power potentially combining lamp and table into one material.