Photographer Ernie Button's landscapes appear rugged, lonely, and delicious. Each of the Arizona-based artist's compositions in his series entitled "Cerealism" are made from a variety of breakfast cereals combined with pictures of the desert sky. Shredded Wheat makes for surprisingly convincing tumbleweeds, and the marshmallows from Lucky Charms are better suited as floral props than a morning meal. With a sense of humor and good taste, Button creates oddly beautiful worlds by playing with his food.
Who hasn’t been tempted to make their own fields from Frosted Flakes or garden from granola? In Button’s collection of photographs titled “Cerealism”, the artist constructs scenes from breakfast cereal. By adding dramatic lighting and snapshots of Arizona, Button mimics the landscapes of the desert. He remembered as a kid how breakfast cereal was a luxury item that barely made an appearance at his table. On a trip to the store as an adult, he browsed cereal isle and with all of its colorful packaging, novelties, and high sugar content. He realized that food had become a form of entertainment. He also noticed that the more ‘adult’ cereals made from fiber or bran resembled the hues and textures of his home state.
“The project started out purely aesthetic, I have no ill will against cereals or the companies that make them,” he says, “that stuff tastes great but the older I get, the more I’m like, should I be eating this?”
Playing with scale and familiar objects, “Cerealism” is a fun examination into food culture. At once silly and beautiful, Button is able to create strangely convincing worlds that have a feel of the satirical. To get a taste of his full portfolio, head over to his website for his work with travel, single-malt scotch, and toys.