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London Fashion Week’s Estethica Spring/Summer 09 Showcase
Posted By Abigail Doan On September 21, 2008 @ 1:00 pm In Accessories and Fashion,New York City,sustainable style sundays | 1 Comment
New York Fashion Week  has come and gone, and devout fashionistas have since migrated onto London for the next wave of Spring/Summer 2009 showings. We still have more details to follow up from events here in NYC, but we wanted to sneak in a quick report on the much-talked about British Fashion Council’s Estethica  exhibition at London Fashion Week . Created to showcase eco fashion that meets fair trade and the most rigorous sustainable design standards, Esthetica  has become a go-to guide for the latest ideas and innovations on the green style circuit. Now in its fifth season, we were excited to see some new names added to the line-up as well as some old favorites that continue to build momentum on these shores and across the big pond.
September 2008 welcomes yet another outstanding season for Estethica  as folks catch on to the vast options now available in eco chic dressing and couture. Originally created as a British Fashion Council  initiative to promote the best of British ‘eco-sustainable fashion’, the exhibit and well-attended event at London Fashion Week  has become the global fashion industry’s standard for promoting the best of eco, fair-trade collections. This hand-picked showcase is also a great way for like-minded companies to band together, network, and show a united front for ethical practices and methods when it comes to manufacturing and green materials. Fifteen new labels have joined the line up for Spring/Summer 2009, and we are excited to show you a few of our favorites and picks. Estethica  is co-curated by Orsola de Castro, founder of green label From Somewhere,  Filippo Ricci and The British Fashion Council.
Orsola de Castro, has stated ‘This year the Estethica  vetting has been the most exciting so far, new emerging labels are showing us that the message has finally hit the mainstream: edgy design and eco passion really can go hand in hand.’ This is great news, not only for eco fashion designers on the rise, but for evergreen favorites who are gaining increasing support as viable alternatives to mainstream houses. Stay tuned for more coverage on ‘ethical fashion’  as Inhabitat crosses the channel in mid-October for reporting on The Ethical Fashion Show  in Paris.
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 New York Fashion Week: http://www.mbfashionweek.com/newyork/
 Estethica: http://www.londonfashionweek.co.uk/content.asp?CategoryId=1099
 London Fashion Week: http://www.londonfashionweek.co.uk
 Super flirty ‘Minna’ collection crafted from recycled antique fabrics, lace, and silks: http://www.minna.co.uk/
 British Fashion Council: http://www.britishfashioncouncil.com/
 From Somewhere,: http://www.fromsomewhere.co.uk/
 ‘ethical fashion’: http://www.ethicalfashionforum.com/
 The Ethical Fashion Show: http://www.ethicalfashionshow.com/efs2/homepage.html
 + “Will Ethical Fashion Feel The Pinch if London is Squeezed”/ The Guardian (Sept. 17, 2008: http://www.guardian.co.uk/lifeandstyle/2008/sep/17/ethicalfashion.londonfashionweek
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