Gallery: EXCLUSIVE: Panasonic Announces Plan to Cut 40 Million Tons of ...

Today, Panasonic announced its "Eco Idea Promise" initiative to become the #1 green innovation company in the electronics industry. Inhabitat was on the scene this afternoon at the company's Osaka, Japan headquarters as Ichiro Kikuchi, Vice President of the Panasonic Home Appliances division, gave the statement at a gathering of international media. The electronics giant expressed its intentions to cut its CO2 emissions by an ambitious 40 million tons by 2018, which will mark the 100th anniversary of the founding of the company. If you're wondering how exactly Panasonic hopes to accomplish their lofty goal, read on for some insight to their plan as well as details and exclusive photos from our tour of their fuel cell production factory!

“By 2018, we aim to cut our CO2 emissions by 40 million tons,” explained Mr. Kikuchi. Panasonic has already implemented many eco-initiatives within its own operations such as recycling, but the company realizes that it can cut even more CO2 by enabling consumers to decrease emissions in their own homes by offering energy efficient and even energy-generating products.

We were lucky enough to see one of those said products – the newest version of Panasonic‘s fuel cell cogeneration unit – first hand today at the company’s factory in Osaka, Japan. Unlike some of the other companies that manufacture fuel calls, Panasonic classifies their ENE-Farms as home appliances (putting them in a much more accessible category) and envisions individual home owners using them to generate their own power right in their houses. In fact, Panasonic’s line of fuel cells has been on the market since 2009 and Japanese homeowners – albeit only a select group of early adopters – already utilize them in their homes.


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1 Comment

  1. WALDI June 3, 2013 at 7:43 pm


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