Evelyn Lee

Fashionably Natural Opens LA Fashion Week

by , 10/12/08

Fashionably Natural, SoyJoy, Gen Art, Brigid Catiis, Sustainable Textiles, Sustainable Fashion, Eco-ChicVelvet Leaf

Los Angeles Fashion Week kicked off this past Thursday and Inhabitat was on site at an exclusive runway show, Fashionably Natural, that featured four of Los Angeles’ emerging eco-fashion designers.  Hosted in collaboration with SOYJOY and nonprofit Gen Art, Fashionably Natural showcased the talent of Bridgid Cattis, Popomomo, The Battalion, and Velvet Leaf– making it Los Angeles’ largest collection of eco-fashion designers to hit the runway.

Actress Maggie Gyllenhall, was present in support of the designers and to make introductions.  The variety of styles and textiles, which included denim, soy and bamboo jersey, organic cotton and silk found throughout the collections demonstrates the versatility of eco-fashion and leaves no doubt that “Eco-Chic” is not a passing trend.

Fashionably Natural, SoyJoy, Gen Art, Popomomo, Sustainable Textiles, Sustainable Fashion, Eco-ChicBrigid Castiis

A little about each of the designers:

Brigid Catiis designer Raissa Gerona approaches the challenge of eco fashion by upcycling. Each piece is made from reconstructed and recycled vintage fabrics so that every item is a one-of-a-kind, “with its own energy, inspiration and story.” The feminine looks at the show demonstrated an imagination for creating ready-to-wear items that are unique and fashion-forward.

Popomomo, which stands for “post-post-modern-movement,” is designed by Lizz Wasserman who exclusively uses organic and sustainable fabrics. Her collections feature contemporary silhouettes with delightful, unexpected details, making them unique and effortless looks for eco fashionistas. Her Spring Collection includes bold and feminine dresses and tunics with innovative cuts and patterns.

The Battalion line is created by stylish sisters Chrys and Linda Wong. The Battalion collections are generally characterized by a wealth of eco-friendly soft, drapery fabrics- bamboo, cotton blends, and cruelty-free silk-that are tailored to become form-fitting pieces that appear sophisticated. Their Spring Collection showed looks with swaths of grays with subdued hues, which overall felt romantic, but with a rock-and-roll edge

Velvet Leaf exudes second-hand chic with first-rate design with what designers Laura and Becky Carter consider to be “hippie couture”. The duo uses only 100%-certified organic cotton as well as fair labor and eco-smart packaging. Their re-invented clothing featured at the Spring Collection was titled “Geometric Revolution” and included bright splashes of color, wide collars, and big bows.

+ Bridgid Catiis

+ Popomomo

+ The Battalion

+ Velvet Leaf

+ Gen Art

+ SOYJOY

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