‘It’s easy being green’.
‘Green is the new black’.
Are you tired of simplistic eco slogans and soundbites yet? This may come as a bit of a surprise — but I’m really starting to hate Earth Day. One might think that the editor of environmental-leaning publication like Inhabitat would live for Earth Day, but the opposite is true for me. I’m starting to come to the conclusion that Earth Day is just a shallow marketing opportunity for companies to jump on the green bandwagon and try to make some extra cash using eco-caché. Having one single day designated as Earth Day gives people and corporations an excuse to pay less attention to the environment the other 364 days of the year. The greenest and most innovative companies are not the ones running Earth Day marketing campaigns and giving out eco totes on April 22nd. In fact, you wouldn’t believe some of the ridiculous green-themed press releases I received over the past few weeks leading up to Earth Day. Read on for five of the most egregious examples of greenwashed Earth Day marketing gimmicks I’ve seen, and chime in with the most ridiculous gimmicks that you’ve run across in the comments – we’ll be collecting your submissions and adding them to our post!