“Field of Jeans” is the First Collection of Air Purifying Denim

by , 06/02/11

field of jeans, air purifying jeans, green design, eco design, eco fashion, helen storey, newcastle university, photocatalyst jeans

Playing off the classic sports fantasy film “Field of Dreams,” this “Field of Jeans” is actually made from blue denim dungarees. Fashion designer and professor at the London College of Fashion Helen Storey created the project, which is considered to be the first ever installation of air-purifying denim jeans. In an effort to combat airborne pollutants, the jeans have a photocatalyst on the surface of the fabric that breaks down pollutants when exposed to light.


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