Elliot Chang

Fisher & Paykel and Cuipo Launch Rainforest Preservation Initiative

by , 12/29/13

Fisher & Paykel, Cuipo, Saving the Rainforest, save the rainforest, rainforest conservation, protect the rainforest

Every second, over 43,000 square feet of rainforest are destroyed – that’s the equivalent of 4,000 football fields of rainforest decimated every hour. When these forests are cut down, the plants, animals, and insects that inhabit them are threatened and often driven to extinction. More critically, rainforests provide the planet with oxygen, they maintain the water cycle, they are a source for medicines and foods, and they help to regulate the earth’s climate by storing nearly 300 billion tons of carbon—that’s 40 times the annual greenhouse gas emissions we produce from fossil fuels! Rainforests are essential to sustaining life on earth. So why is so little done to protect this most precious resource from deforestation? While political powers can do a great deal, industries and consumers also have the power to make a difference. That’s why Fisher & Paykel has teamed up with Cuipo to save our rainforests 20 square meters at a time. Read on to learn more.


 Fisher & Paykel, Cuipo, Saving the Rainforest, save the rainforest, rainforest conservation, protect the rainforest

Fisher & Paykel has long been dedicated to the environment, and they’ve been developing energy-efficient home appliances long before other companies adopted “eco” agendas of their own. Their work stretches back to their founding in New Zealand more than 75 years ago. Now, Fisher & Paykel has taken their efforts beyond the home, and they’ve partnered with Cuipo in the fight against deforestation. Cuipo is a social enterprise working to protect and preserve the world’s endangered rainforest, one meter at a time. The preservation efforts are centered on the belief that the best way to stop rainforest deforestation is to buy the land and preserve it. As part of their new initiative, now when you purchase any Fisher & Paykel dishwasher, refrigerator or washer, the two companies will acquire 20 square meters of endangered rainforest, protecting and preserving the land for generations to come.

 Fisher & Paykel, Cuipo, Saving the Rainforest, save the rainforest, rainforest conservation, protect the rainforest, F&P, Dishdrawers,  Fisher & Paykel appliances, low energy appliances, low energy kitchen appliances, energy efficient kitchen appliances, modern kitchen appliance design

Fisher & Paykel Single Dishdrawer

Fisher & Paykel’s Dishdrawer models are the perfect example of how environmental responsibility can intersect with beautiful and functional design. Their DishDrawers are built to accommodate everything from delicate wine glasses to hefty oversized platters, and when combined, the drawers are able to operate independently so that different wash cycles can still run simultaneously (using the same resources) to accommodate a variety of loads. The unique brushless DC motor acts as both a wash pump and a drain pump, and a spray arm rotates at different speeds depending on the wash cycle selected, ensuring reliability and superior cleaning with the best care. This dishwasher design is as efficient as it gets, and it saves on both energy and water. Check out Fisher & Paykel’s website to see how their energy-efficient appliances could fit in your home.

fisher + paykel, fisher + paykel logo 

Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in the USA, Mexico, Italy, Thailand and New Zealand. Our design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs.

Related Posts

LEAVE A COMMENT

or your inhabitat account below

Let's make sure you're a real person:


2 Comments

  1. Tafline Laylin Tafline Laylin December 26, 2013 at 10:23 am

    It’s so sad what has happened to the rainforest, not to mention deadly for our planet and for the people and species that survive there.

  2. Yuka Yoneda Yuka Yoneda December 26, 2013 at 10:18 am

    Very cool initiative.

  • Read Inhabitat

  • Search Categories

  • Recent Posts

  • Recent Comments

  • Browse by Keyword

get the free Inhabitat newsletter

Submit this form
popular today
all time
most commented
more popular stories >
more popular stories >
more popular stories >
Federated Media Publishing - Home