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Fisker Automotive Teams Up With Leonardo DiCaprio to Promote Global Sustainability
Fisker Automotive and actor Leonardo DiCaprio just announced that they will work together to promote global sustainability. Both Fisker and DiCaprio are deeply committed to the cause – Leonardo is an equity investor in Fisker Automotive and he will participate in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles. He will also work closely with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.
“The Karma sedan – Fisker Automotive’s first car – is built according to the company’s sustainable and Accountable Design™ philosophy, which represents a dramatic leap forward for the auto industry,” says Henrik Fisker, Executive Chairman and chief designer, Fisker Automotive. “Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions. Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes.”
The Fisker Karma uses reclaimed and recycled interior wood trim from either California wildfires or the depths of Lake Michigan, animal-free interiors on the top-line Eco Chic model and “Diamond Dust” paint made with flakes of recycled glass. Fisker’s role in the partnership will be to support to the charitable work of the Leonardo DiCaprio Foundation around the globe. “My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” says DiCaprio. “I am delighted to be working with Fisker Automotive to promote this shared vision.”
In 2011 Leonardo DiCaprio received the first Fisker Karma electric vehicle off the production line.
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