Laura K. Cowan

Ford and Google Team Up To Optimize Your Commute and Your Car's Performance

by , 05/11/11

Ford Google partnership, Ford Google Prediction API, Ford Google automotive, green transportation, green automotive design

What if your car could learn not only how and where you drive and suggest the best way to get to your destination without traffic headaches, but could also optimize the performance of your car in getting there? That’s just what Google and Ford have set out to do in a new partnership that makes the most of Google’s predictive algorithms to learn your driving habits and Ford’s automotive technology to bring the best out of your car.

Ford Google partnership, Ford Google Prediction API, Ford Google automotive, green transportation, green automotive design

Say you get in the car at 9 am. Your car will check out your encrypted driving history and guess that you are headed to work. Then, not only will it suggest a route that avoids an accident on the highway, it will calibrate itself for ideal highway fuel mileage and performance. “Once the destination is confirmed, the vehicle would have instant access to a variety of real-time information so it can optimize its performance, even against factors that the driver may not be aware of,” says Ryan McGee, a technical expert with Vehicle Controls Architecture and Algorithm Design for Ford Research and Innovation. “This information can ultimately be used to optimize vehicle performance attributes such as fuel efficiency and driveability.”

+ Ford

+ Google

Via Wired.com

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2 Comments

  1. aaronnewton May 12, 2011 at 6:17 am

    AdSense in my car? It’s more likely than you think.

  2. caeman May 11, 2011 at 8:33 am

    No. The potential privacy hazards present with such technology is astounding. “Your speed has exceed the local posted speed limit. This data has been recorded for the local police to review.”

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