Gallery: Ford to Use “Build-to-Order” Sales Model for the 2012 Focus El...


The word on the street today is that Ford will be rolling out the new Focus Electric in a “build-to-order” process that is similar to the production scheme used by PC manufacturer Dell. Mike Tinskey, Ford’s director of vehicle electrification recently spoke to BusinessGreen, and revealed that Ford has already received a significant number of orders for the electric-powered Focus and alluded to the new process of customization. The 2012 Ford Focus Electric EV is set to launch next month with a starting price of $39,200 before the eligible tax credits.

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