A sail boat, a guitar, and a living grass foosball table - add these to the list of unlikely items designed by American car company Ford. This week Ford's team of global designers will show off their creative talents in a series of unexpected, thrilling designs to be unveiled at Milan Design Week. In this innovative collection of pieces, Ford will showcase the design philosophy behind the new Ford GT in imaginative forms that go beyond the realm of transportation.
Among the non-automotive objects created by Ford is a delightfully minimalist foosball table topped with living grass. Created by Ford’s design team in Dearborn, Michigan, the table is encased in glass and designed to serve as an ecological greenhouse.
Each of the products Ford designed for Milan are inspired by the interior of the new Ford GT. The supercar’s design is based on three fundamental principles – “clarity of intent, innovation and connection.” It features an ergonomic, compact and efficient interior with all essential amenities within reach – this allows the driver to keep his or her hands on the wheel at all times. This philosophy was infused into the design of a sail boat, guitar and the sleek foosball table.
In addition to the products unveiled over the course of the week, this evening Ford will take a stab at visual art, in a dazzling, animated display called “FAVILLA, To Every Light a Voice”. The installation is composed of two boxes. The first box will examine the scientific properties of light, resembling the interior of a geode. The second box, curated by Ford’s in-house animation studio, will engage visitors with a stunning visual encapsulation of the Ford GT. The event will be open to the public from 11:00-23:00 CET in Piazza San Fedele.
“We have an incredible amount of talent in our global studios,” said Moray Callum, vice president of design at Ford Motor Company. “The public rarely sees more than 10 percent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire for future Ford designs.”