You’ve got to love the French. Despite our country’s love for all things that come in vending machines — e.g. newspapers, DVDs, soft drinks and the list goes on — only the French could have conceived using these convenient little boxes to pump wine! In order to reduce the amount of glass and cardboard used to bottle and box the delight, French wine enthusiast Astrid Terzian came up with the idea of selling wine by volume. Dispensed through pumps in amounts of 500- and 1,000-liters at local French supermarkets, all that would be required of customers is a container to fill up and a handful of change!
Terzian said that she started this scheme in 2008 as a way to tap into two themes that were at the forefront of the public’s concern: the environment and the economy. By getting customers to use their own containers, the wine pump allows for products that normally come with a high carbon price tag, to reduce their footprint as well as to cut down on material packaging. The reduction in mass also means that the wine can be shipped much more efficiently, better optimizing available space and reducing transportation costs.
While there are only eight supermarkets in France that actively use the the wine-pumping scheme, the system is anticipated to make its way over to the US within a year. While the idea could raise eyebrows among more fastidious wine connoisseurs, for the more environmentally conscious, those who are looking to save some money on their next glass (it reportedly only costs $2 a litre) this is an ideal.
via Dr. Vino