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Gangnam Style: MVRDV Transforms Seoul Eyesore into Glowing LED Landmark
Posted By Lori Zimmer On June 11, 2013 @ 5:58 pm In Architecture,carousel showcase,Gallery | No Comments
Inhabitat favorite MVRDV has transformed an outdated building in the chic neighborhood of Gangam, Seoul into a modern, glowing LED-lit landmark. The renovation updated the aging Chungha building with an additional story and a modern facade that lights up Apgujung Road with color-changing LEDs.
The original Chungha building was built in the 1980’s and it became outdated over time as as modern buildings sprang up all along Apgujung Road. The rounded façade held a mishmash of signs and fonts, giving it a messy look amongst the more sophisticated architecture surrounding it.
In order to modernize the building, MVRDV  decided to open up the space, adding a myriad of glass windows at different levels of the building. The large windows now serve as advertising spaces instead of the mixed font signs that crowded the façade before. Glowing LED lights  change colors continuously at night, drawing visitors to the building and making it a landmark on the street.
An additional floor was added, which includes a rooftop café and outside terrace that add outdoor space to the shopping district. The modern renovation revitalized the building’s look and use while preserving the building’s existing structure. Impressively, MVRDV  finished the renovations in just nine months.
+ MVRDV 
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/gangnam-style-mvrdv-transforms-seoul-eyesore-into-glowing-led-building/
URLs in this post:
 Image: http://inhabitat.com/gangnam-style-mvrdv-transforms-seoul-eyesore-into-glowing-led-building/mvrdv-gangam1/
 MVRDV: http://inhabitat.com/mvrdv-to-transform-industrial-port-in-caen-normandy-into-urban-gardens/
 Glowing LED lights: http://inhabitat.com/studio-toggles-dynamic-led-media-facade-changes-the-face-of-moscows-pushkinsky-cinema/rossiyas-flourish-toggle-studio-3/
 MVRDV: http://inhabitat.com/mvrdv-breaks-ground-on-green-roofed-business-district-at-shanghai-hongqiao-airport/
 + MVRDV: http://www.mvrdv.nl/
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