General Motors recently announced plans to invest $500 million in the Lyft ride-sharing service, and the automaker just unveiled its next step in redefining personal mobility. GM has launched a new car-sharing service called Maven, which will let customers use its fleet of cars for as little as $6 an hour. Just like Zipcar, users can use an app to find and reserve vehicles by location or car type anden th unlock the vehicle with their smartphone.


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Ann Arbor, Michigan will be the first city to get the new car-sharing service, which will initially focus on serving faculty and students at the University of Michigan. GM will have vehicles available at 21 parking spots across the city. GM hasn’t announced all of the cities that will get Maven, but in the first quarter of this year, residents in Chicago and New York City will get the car-sharing service. Other markets are expected to be added later this year.

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“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann. “With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”

+ General Motors