MVRDV unveiled designs for a new entertainment complex in Korea that not only draws the attention of passersby on the street, but also catches the eye of anyone flying above. In a bold move, the Dutch design firm draped a giant golden spot on the edge of one of the buildings in Paradise City, a 9,800-square-meter entertainment plaza that will be located just 10 minutes from Incheon Airport. In addition to the striking golden spot, the building facades will be rippled and pulled upwards for a surreal appearance that gives the architecture an unexpected and playful edge.
Created in partnership with Gansam Architects, Paradise City will comprise two buildings: the 3,600-square-meter Sandbox retail complex and the 6,200-square-meter Nightclub. The project will serve as the centerpiece of a new tourist hub for the Korean capital. Rather than insert two conventionally styled buildings, the architects designed two concrete monolithic forms that are distorted and manipulated to respond to the surrounding environment and take on a more fluid, rippled form.
“The project takes two simple volumes, which create a new urban space. These masses then take an imprint of the facades around the site, stretching over the two buildings. Thus adapting themselves to the given environment, accepting these conditions as a sine qua non,” says MVRDV co-founder Winy Maas. “The buildings are opened by lifting them like a curtain, unravelling their interior. Then, to top it off is the golden spot, marking the entrance like a sunbeam, making its presence known even from the air and the landing planes at Incheon airport.” The project is expected to be completed in time for the 2018 winter Olympic games and will have a direct mono-rail connection to Incheon airport.
Images via MVRDV