ART
Lori Zimmer

Gigantic Rubber Duckie Floats Down the Loire River in France!

by , 04/29/12
filed under: Art, News

green design, eco design, sustainable design, Florentijn Hofman, pontoon boat, PVC sculpture, floating sculpture, Loire River, Loire Estuary

Florentijn Hofman created his giant yellow duckie with the mission of simply bringing people together through the presence of art. Treating the Loire as a giant bubble bath, The Rubber Duck brings a message of joy, without political or sociological connotation.

The duck itself is a durable vessel, made from an inflatable plastic shell, a pontoon boat, and a generator to help propel it forward downstream. It gently moves throughout the environment without disrupting the nature of the marine life in the river below. Rising 82 feet by 82 feet wide, the bath time toy conjures up childhood memories and nostalgic narratives, undeniably creating smiles as it passes through each town.

Hofman’s work often deals with simplistic happiness – his oversized installations serve as diversions that ease the tension of modern life. His work often gives onlookers a moment of serenity amidst times of economic and political turmoil.

The Rubber Duck traveled a 40 mile stretch from Saint-Nazaire to Nantes, France as part of the Loire Estuary art exhibition. The Rubber Duck has already delighted the shores of both Osaka and Sao Paulo, and it will likely continue its journey to other waterways around the world.

+ Florentijn Hofman

Via PSFK

 

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2 Comments

  1. miaignet June 21, 2012 at 12:00 pm

    Yes, I’m wondering if this is going on currently in France? Dates? I will be there early August and am curious…

  2. designhead May 4, 2012 at 12:52 pm

    this is from 2009 & it happened in Osaka, Japan… see the Florentijn Hofman link:

    http://www.florentijnhofman.nl/dev/project.php?id=154

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