The battle between major ride sharing rivals, Uber and Lyft is about to get even hotter, thanks to General Motors. GM has announced a new alliance with Lyft to create an integrated network of on-demand autonomous vehicles in the U.S. GM is planning to invest $500 million in the ride sharing service as part of a bet on a future where mobility is increasingly less focused on traditional car ownership.


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“We see the future of personal mobility as connected, seamless and autonomous,” said GM President Dan Ammann. “With GM and Lyft working together, we believe we can successfully implement this vision more rapidly.”

Related: Google’s self-driving car could rival Uber and Lyft

Some key parts of the alliance include: the development of an on-demand network of autonomous vehicles, GM will now be the preferred provider of short-term use vehicles to Lyft drivers, Lyft drivers and customers will have access to GM’s OnStar connectivity service and both companies will provide each other’s customers with personalized mobility services.

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“Working with GM, Lyft will continue to unlock new transportation experiences that bring positive change to our daily lives,” stated John Zimmer, president and co-founder of Lyft. “Together we will build a better future by redefining traditional car ownership.”

Neither company has announced a timeline for the plans, but the new alliance should help Lyft stay competitive with its cross town rival, Uber.

+ General Motors

All images @ General Motors