Something mysterious happened in Jersey City this past Monday night… On this grey and windy evening, while most people were at home watching TV, giant neon lights emerged up in the windows of an abandoned factory, spelling out the sentence: “It is green thinks nature – even in the dark”.
The neon-light public art installation is visible from the surrounding area, from the New Jersey Turnpike, and even from the air for incoming and outbound flights. The goal of the illuminated art piece, sponsored by the Precipice Alliance, is to spark public discussion about global warming, energy conservation and the reduction of greenhouse gas emissions.
Lest you think this is just a meaningless art prank, conceptual artist Mary Ellen Carroll took the philsophy behind the piece seriously and put her money where her mouth is, using green materials and renewable energy throughout the execution. The neon lighting is low-watt and carbon neutral, and the lead-free glass tubing was donated by TecnoLux, a pioneer in the application of new eco-conscious materials for the neon and lighting industry. In addition to this, all energy for the project will be offset by a combination of solar panels and green credits.
If more artists would relate their work to such pressing issues as global warming, the world would certainly be a cooler place.
We unfortunately missed the event (sorry Benjamin!) but thankfully our friends at Core77 were on hand to report back.