William McDonough – Designer/Thought Leader, Founder McDonough Consulting, MBDC, and William McDonough + Partners
For more than 30 years, I have been lucky to learn a great deal. As I continue to collaborate with German chemist Dr. Michael Braungart, with whom I co-developed the Cradle to Cradle philosophy, we are seeing broader and deeper understanding that less bad will never be enough. Moving forward, I predict that the pace of change will quicken and that Cradle to Cradle ripples will widen. What a delightful journey—toward abundance for all—we are on together.
Graham Hill – Founder, Treehugger.com and Vice President, Interactive Media, Planet Green
I’ve been bullish on sharing programs for years and am very excited to see them finally all coming around. My hopeful prediction for 2011 is that we’ll see a ton of companies, large, medium and small, jump on the bandwagon to share programs. We need nothing less than the zip-car-ification of the world, and it’s time to move from ownership to access for the environmental, financial and overall well-being of the population. At this point in time we need companies to nail the details on these systems. While it goes without saying there will be a lot of trial and error in the attempt to get this up and running efficiently, I truly hope that we see a lot of this “experimentation” in 2011, and that some big successes that propel progress and will spur further competition.
I predict that despite the backlash against all the bike lanes, bike sharing systems, and so on, that the pure fun, convenience, and health benefits related to bikes will give way to an even bigger spike in urban areas.
Another hopeful prediction I have is that we will continue to re-evaluate our culture of excess and move towards a “less but better” approach for benefits that impact the environment, economy and our overall happiness in a positive way. I think that the incredible submissions I’ve received for my LifeEdited.org contest are testament to the underlying interest in having a big ol’ reset regarding excess consumerism.