Yesterday, the Danish label NOIR held its first show during New York Fashion Week. The socially and environmentally conscious label was a welcomed addition to the slowly growing, yet still miniscule contingent of designers showing eco-friendly options here. NOIR worked with model Shalom Harlow for their spring campaign (above). The model is well known for her support of eco-friendly fashion. Continue reading for details on the collection and images from the show.

For Spring 2008, their fifth collection, the line was dedicated to ‘transparency’. The duality of this concept for NOIR was expressed physically with the launch of their Nu NOIR lingerie collection, while also being woven into their CSR business model. While the collection kept within the overall dark and sexy theme the label has become known for, there were some touches of lightness and color, such as the bright pink dress in a double layer of African cotton and silk. The continued use of leather won’t win over any vegans, but there were plenty of other fabrics that could garner the respect of environmentalists in general. The collection was comprised mainly of organic and African cottons, silks and oeko-tex certified fabrics in caviar grays, black and white.

Hopefully, the added presence of another eco label at the shows will underscore the diversity we can see in eco-fashion. Fashion companies and designers may begin to realize that designing with the environment in mind has little to do with adhering to any one aesthetic.


+ more images of NY Spring 2008 Fashion Week >