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Green Marketing Manifesto Wins UK Environmental Book Award

Posted By Kate Andrews On February 26, 2009 @ 12:00 am In Green Graphics & Packaging | No Comments

green marketing manifesto, 2008 british book design and production award, sustainable design, products and packaging, green design, green book [1]

Recently the Green Marketing Manifesto by John Grant [2] was announced as the winner of the Environmental Award at the 2008 British Book Design and Production Awards [3]. Designed and delivered by sustainable innovation practice More Associates [4], the hardback book reflects its content by reducing its embodied carbon and waste impact through its production methods.

green marketing manifesto, 2008 british book design and production award, sustainable design, products and packaging, green design, green book

John Grant [5] is author of four books on new marketing and was a former co-founder of St Luke’s [6], a socially aware ad agency. He now operates as an independent consultant and recent clients include the BBC, Cisco, IKEA [7], innocent drinks, Microsoft and Unilever. In a blog entry, John notably highlights that books remain a relatively carbon inefficient way of spreading knowledge. However, as Luke Nicholson [8] of More Associates explains “…it’s important to remember the impact of the lifespan of the text. If writers like John can create books that will be kept for decades by their readers, then the paper is used hundreds of times more efficiently than most of our print material.”

Congratulations go to John Grant [5], More Associates [4] and TJ International [9] who produced the book, and to publishers Wiley [10].

+ The Green Marketing Manifesto: $19.77 at Amazon.com [2]

+ John Grant [5]

+ More Associates [4]


Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com

URL to article: http://inhabitat.com/green-marketing-manifesto-by-john-grant/

URLs in this post:

[1] Image: http://www.inhabitat.com/2009/02/26/green-marketing-manifesto-by-john-grant/

[2] Green Marketing Manifesto by John Grant: http://www.amazon.com/Green-Marketing-Manifesto-John-Grant/dp/0470723246

[3] 2008 British Book Design and Production Awards: http://www.britishbookawards.org/2008/shortlist.html

[4] More Associates: http://www.moreassociates.com

[5] John Grant: http://greenormal.blogspot.com/

[6] St Luke’s: http://www.stlukes.co.uk/about.aspx

[7] IKEA: http://www.inhabitat.com/2008/08/11/ikea-solar-products-on-the-horizon/

[8] Luke Nicholson: http://www.moreassociates.com/about/people/luke_nicholson

[9] TJ International: http://www.tjinternational.ltd.uk/

[10] Wiley: http://www.wiley.com/WileyCDA/

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