Katie Fehrenbacher

Green Overdrive Video: Tesla's Apple-Inspired Stores

by , 04/15/11
filed under: Green Transportation

 electric car, tesla, electric vehicle, ev, Gigaom tv, green design, green overdrive, green transportation, sustainable design, tesla, apple, george blankenship,

Tesla has a new inspiration for selling its pioneering electric car: Apple. Last Summer Tesla hired George Blankenship to be in charge of its interactive in-store customer experience. Blankenship is well know in the gadget world for previously leading Apple’s highly successful unique store strategy (Genius Bars, simple design, interactive products). Will Tesla’s “experiential” store strategy work as well for expensive electric cars, as it did for iPods?

GREEN OVERDRIVE >

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