- Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building - http://inhabitat.com -

Green Overdrive Video: Tesla’s Apple-Inspired Stores

Posted By Katie Fehrenbacher On April 15, 2011 @ 5:40 pm In Green Transportation | No Comments

 electric car, tesla, electric vehicle, ev, Gigaom tv, green design, green overdrive, green transportation, sustainable design, tesla, apple, george blankenship,

Tesla has a new inspiration for selling its pioneering electric car: Apple. Last Summer Tesla hired [1] George Blankenship to be in charge of its interactive in-store customer experience. Blankenship is well know in the gadget world for previously leading Apple’s highly successful unique store strategy (Genius Bars, simple design, interactive products). Will Tesla’s “experiential” store strategy work as well for expensive electric cars, as it did for iPods?

GREEN OVERDRIVE > [2]


Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com

URL to article: http://inhabitat.com/green-overdrive-video-teslas-apple-inspired-stores/

URLs in this post:

[1] Last Summer Tesla hired: http://gigaom.com/cleantech/10-questions-for-teslas-new-apples-former-retail-chief/

[2] GREEN OVERDRIVE >: http://gigaom.com/cleantech/green-overdrive-tesla-takes-a-cue-from-apple-stores/

Copyright © 2011 Inhabitat Local - New York. All rights reserved.