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Green Overdrive Video: Tesla’s Apple-Inspired Stores
Posted By Katie Fehrenbacher On April 15, 2011 @ 5:40 pm In Green Transportation | No Comments
Tesla has a new inspiration for selling its pioneering electric car: Apple. Last Summer Tesla hired  George Blankenship to be in charge of its interactive in-store customer experience. Blankenship is well know in the gadget world for previously leading Apple’s highly successful unique store strategy (Genius Bars, simple design, interactive products). Will Tesla’s “experiential” store strategy work as well for expensive electric cars, as it did for iPods?
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URL to article: http://inhabitat.com/green-overdrive-video-teslas-apple-inspired-stores/
URLs in this post:
 Last Summer Tesla hired: http://gigaom.com/cleantech/10-questions-for-teslas-new-apples-former-retail-chief/
 GREEN OVERDRIVE >: http://gigaom.com/cleantech/green-overdrive-tesla-takes-a-cue-from-apple-stores/
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