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Rebecca Silver

Tips for Greening Up Your Graphic Design Practice

by , 08/05/14

Print-based graphic design is an essential service that’s utilized by just about every company out there. From simple business cards to complete corporate identity packages, fashion lookbooks, posters, and brochures, there are always items to be printed and passed around. Most people are now trying to adhere to the most eco-friendly business practices possible, but it can be tricky to balance cost-effective measures with environmental ethics. Read on to learn how to make your own graphic design business (or experience) as green as possible.

Your Printer and You

Printers and graphic designers have long lived in entwined chaos, each attempting to interpret the electronic wizards living within their individual computing systems. Logic suggests that adding environmental concerns to this equation would only serve to exacerbate this already malfunctioning system, but fortunately for green-minded graphic designers (and printers), these days are long gone.

The green path of the future involves getting on close terms with your favorite printer, or finding one that’s best suited to your needs.

While demands can be as simple as specifying recycled paper and soy inks when working with a printing house, the greenest printers and print technology innovators have moved beyond these basic materials to far more sustainable solutions. Many now offer process-less printing plates, low-VOC (or entirely VOC-free) inks and solvents, for example. A simple Google search for “eco-friendly printer” in  your area (or your client’s, if you’re working remotely) will undoubtedly bring up a great list of local print shops that can assist you with all your needs.

Of course, it’s also important to do your research, and not just assume that a company is truly as eco-friendly as they claim to be. In a world where “sustainable”, “green”, and “eco” are buzzwords, can we trust printers or materials supply companies when they tout their greenness? It’s best to ask the right questions in order to ensure that their business practices mirror your own ethics.

Guidelines for Designers:

  • Discuss eco-options with your client earlybefore you lay one path on your virtual artboard.
  • Calibrate your equipment to facilitate print accuracy and enable the use of PDFs, rather than printed proofs.
  • Spend time on pre-press: check with your printer to troubleshoot your file setup, and get it right the first timeyou’ll save resources as well as your sanity.
  • Limit your color palette: check with your printer to find out their maximum number of colors for a single press run.
  • Consider where your materials come from to determine fuel consumption in transport. Is your printer located close to the area of ultimate distribution of your printed matter? Does that special paper you “must” have come from New Zealand?
  • Stick to standard paper sizes and die-cutting options.
  • Specify the greenest paper possible: totally chlorine free (TFC), post-industrial recycled content, post consumer recycled content, FSC-certified, recycled fabric content, or tree-free paper such as Kenaf or Hemp.

Questions to Ask Your Printer:

  • Does your printer use alternative energy to power their equipment?
  • Do they outsource jobs or complete everything in house? Eliminate energy use in transport.
  • Are they (or their papers) FSC- or ISO 14000-certified?
  • Investigate the chain of custody for materials they use (inks, paper, other). 
  • Do they use process-less printing plates? This cuts down on those nasty photosensitive toxins, and replaces them with inert carbon and tap water.
  • How do they chose their “green ink” (non-toxic, non-metallic, vegetable based, soy based, linseed oil based, other?)
  • Do they choose inks, coatings, press wash, etc. with low VOC content?
  • Cleanliness of facilities: do they dispose of their ink excess and materials properly? Schedule a visit to their facilities and see for yourself.

Working together:

  • What are the optimum sizes for you to lay out your documents, given the printer’s press size? Talk to your printer about which standard formats and sizes you can specify to cut down on paper waste.
  • Use of work-off inkyour printer may be able to mix special colors for you made from excess ink left over from their previous jobs.
  • Use of standard dies for die-cutting needs. 

Although your printer may not be eager to have you as their new best friend initially, they’ll actually be delighted by you in the long run. What printer wouldn’t love to receive perfect documents that adhere to standards and don’t tax their equipment or necessitate the need for customization There’s also the major benefit of word-of-mouth networking: happy clients let others know who assisted them with their design needs, so if you develop a good rapport with your printing company, you can refer clients to one another and help each other’s business grow.

+ Green Graphic Design

+ AIGA Sustainability

+ Re-Nourish

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8 Comments

  1. UpTown August 6, 2014 at 2:24 pm

    Really nice article, I\’ve just opened an eco-Friendly B&B in Italy, and I\’m goin to use all these info for decorations arround the B&B, thank you
    http://uptownbnb.it/en/

  2. gms November 17, 2011 at 4:36 pm

    It sounds like green production, what about design?

  3. egales201 November 18, 2010 at 9:09 pm

    like to start my own business

  4. susanmkt June 11, 2010 at 2:26 pm

    Thank you very much for posting such valuable information. As i am associated with this Business, so i am very well aware of usefulness of this info..
    Thanks again….

    Commented By:

  5. LCasstle33 March 25, 2010 at 5:34 pm

    Good post!

    The questions laid out in this post are an excellent starting point for creating real ecologically responsible communications. I myself don’t believe you should just ask for recycled paper or vegetable inks and think that this constitutes as green printing. Most soy inks are touted as better than petro-inks when in actuality they could only have about 2% soy oil.

    I am a big believer also in doing business locally particularly when it comes to selecting materials and printers. So I have looked around to find green printers located in my state and also near where the finished product will be used ( If the client is in Boston, I look for the nearest printer there). I only use printers from other states IF the locals can not meet some specific need.

    It is understood that one cannot create 100% green communications all the time, so using as many sustainable principles as possible will forever be better than not choosing green options at all. So it is up to the green graphic designer to be the bridge between what the client needs and what the printer can accomplish as green as possible.

    If a specific request is determined not to be sustainable then more thorough examination can determine if the project could do without it and so allowing for the creation of a truly conscious product or communication.

    Luis Casstle
    Founder/Principal
    Brilliant Design Elements
    http://www.brilliantdesignelements.com

  6. Rob G April 30, 2007 at 8:08 am

    Great article with some terrific ideas. Thank you for sharing this.

    I find myself increasingly frustrated by the term “green design”, at least at it is widely being used in the graphic design industry. As I recently wrote in my own blog (drawingonexperience.com), I fear that the term is fostering a mindset that places environmentally-conscious design in a separate category than plain ol’ good design. In doing so, it may be marginalizing the very issues that it seeks to address. I believe that good design is inherently “green”, in that it includes careful consideration of the environmental and socio-cultural impacts of the piece from the project’s beginning and is executed responsibly with those concerns in mind.

  7. Jac February 26, 2007 at 5:40 am

    Hi Richie, i’ve done printmaking. Work can be done on computer but i prefer to draw on paper, which i went through not more than 10 A3 layout paper sheets. To decide on the right material, i use a small piece of each material and printed an odd shape, testing how well it prints on and the effect. To visualise my work, i take a picture of my carved boards then shade the areas in photoshop for a clearer picture. It’s all about working smart really. Didn’t waste a lot of paper…totally enjoyed the entire process…except for the few cuts.

  8. Richie February 24, 2007 at 8:17 am

    Thorough and well done. An excellent presentation. Good information to follow up on. What about investigating ‘greening’ other graphic processes as well ? Such as Fine Art printmaking and Silk Screening ?

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