The bad news is companies like Facebook, in search of a cheap energy source are turning to coal to run their increasingly large data centers. Instead of driving innovation forward toward renewable energy they’re turning their backs for the easy buck. It’s not only the servers that use up energy but also huge temperature control systems that keep the complexes climate controlled for the highest performance.
“Increased power demand is forcing all new data centers to focus almost entirely on energy efficiency and lowering dependence on traditional power means,” Kyle Brown, Technical Documentation Manager at Teladata — a San Francisco Bay Area data center company that specializes in energy efficiency — told Inhabitat. “This means everything from clean renewable sources of energy, to new energy cells. As data centers move forward, they will inevitably become green and more sustainable,” he added. The Greenpeace study seconds this point: if data centers want to remain profitable, “they must use their power and influence to not only drive investments near renewable energy sources, but also become involved in setting the policies that will drive rapid deployment of renewable electricity generation economy-wide.”