Gallery: Greenpeace Uses Adorable Animals to Encourage Painting Roofs W...


Greenpeace has recently come out with a pretty great (and totally adorable) ad campaign to promote the white roof movement. Their new “White is the New Green” ads encourage residents nationwide to paint their roofs white, not only to conserve energy and cool down their local environment, but to take the necessary steps in preserving the natural habitats of polar animals.

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1 Comment

  1. msyin September 10, 2011 at 8:26 pm

    Sounds simple enough, so lets get to it. With the cost saving factor more likely to be the reason for many to do it, I hope this white out, blankets the country like a blizzard. By next summer, it would be great to compare the cost of cooling those building that whited out with what they paid when their roofs were tar babies. Things like this could also be implemented on a state and federal level so that all govt. building whited out and used the cost saving in some other green initiative.

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