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GREENPIX Zero Energy Media Wall Lights up Beijing
Posted By Antonia Halse On May 19, 2008 @ 9:12 am In Green Lighting,New York City,Renewable Energy,Solar Power,Zero energy | 10 Comments
The upcoming 2008 Olympic Games are inspiring some show-stopping buildings  and technologies, among them the Greenpix Zero Energy Media Wall  by New York based architecture & media firm Simone Giostra & Partners . Visible from up to a kilometer away on one of Beijing’s most congested main roads, the 20,000 square foot bright light facade of the Xicui entertainment complex is more than stunning, it’s surprisingly strong in its green credentials. The Greenpix  Zero Energy Media Wall is the world’s largest color LED display, and has a self sustaining energy life-cycle. Harvesting sunlight collected during the day via photovoltaic solar cells, the wall uses stored solar energy to light up the LED’s for a spectacular nighttime show.
The media wall has been embedded with intelligent software, allowing the skin of the building to respond to internal and external data, creating a unique, ‘responsive environment for entertainment and public engagement’. The design is specifically large scale and low resolution so as to provide an ‘art-specific’ media facade. Future content for the media wall is expected to include Olympic events, site-specific video-art installations, weather forecasts and video gaming. The entertainment center will house the first venue dedicated to media art in Beijing.
New York based architecture & media company Simone Giostra & Partners , have been designing curtain walls for over 12 years and in association with Arup , the support of German manufacturers Schueco and SunWays, and the assistance of Chinese solar company Suntech , have developed a new technology for laminating photovoltaic cells in a glass curtain wall. Architect, Simone Giostra says he was inspired by the ‘everchanging experience’ of the seascape, and that he wanted to replicate it in some way.
‘The polycrystalline photovoltaic cells are laminated within the glass of the curtain wall and placed with changing density on the entire building’s skin. The density pattern increases building’s performance, allowing natural light when required by interior.’
You can play around with the Greenpix simulator  online, which converts Quicktime films to the Greenpix format for an idea of the impact of the giant media wall. Simone Giostra & Partners expect the structure to ‘define new standards in the context of urban interventions worldwide, raise global interest in the integration of digital technology with architecture and reinforce the reputation of Beijing as a center for innovation and urban renewal.’ This is definitely a sensational piece of work which we look forward to seeing more on.
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 Image: http://www.inhabitat.com/2008/05/19/greenpix-zero-energy-media-wall-lights-up-beijing/
 show-stopping buildings: http://www.inhabitat.com/2008/04/10/beijing-birdsnest-new-pics-of-herzog-demeurons-stunning-stadium/
 Greenpix Zero Energy Media Wall: http://www.greenpix.org/
 Simone Giostra & Partners: http://www.sgp-architects.com/
 Arup: http://www.arup.com/
 Suntech: http://www.suntech-power.com/
 Greenpix simulator: http://www.greenpix.org/play.php
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