Greenwashing

Whole Foods’ Sale of Rabbit Meat Sparks Widespread Protest Plans

Whole Foods’ Sale of Rabbit Meat Sparks Widespread Protest Plans

Whole Foods has been selling farmed rabbit meat in selected outlets across the U.S. for most of the summer. The company claims this is in response to customer demand, but the product has met with a very

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Texas Cheerleader Claims Hunting the “Big 5″ in Africa is Conservation

Texas Cheerleader Claims Hunting the “Big 5″ in Africa is Conservation

19-year-old Kendall Jones, a cheerleader from Texas, has been hunting big game in Africa with her father for 10 years. Following in the footsteps of the reviled Melissa Bachman, she claims that her

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Coca-Cola Launches “Natural, Healthy” Coca-Cola Life Soda

Coca-Cola Launches “Natural, Healthy” Coca-Cola Life Soda

Coca-Cola has launched a new "natural" and “healthy” soda line called Coca-Cola Life. Starting with a market test drive in Argentina this June, the soda company swapped out their iconic red color for

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Koa Produces World’s First “Organic” Bottled Water

Koa Produces World’s First “Organic” Bottled Water

If the concept of bottled water strikes you as an environmental disaster, hold onto your reusable canteen - a company called Koa just launched the "world's first organic bottled water." Yes, you read that

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Top Five Dumbest Greenwashed ‘Earth Day’ Gimmicks

Top Five Dumbest Greenwashed ‘Earth Day’ Gimmicks

'It's easy being green'. 'Green is the new black'. Are you tired of simplistic eco slogans and soundbites yet? This may come as a bit of a surprise -- but I'm really starting to hate Earth Day. One

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What are the Worst Examples of Earth Day Greenwashing You’ve Ever Seen?

What are the Worst Examples of Earth Day Greenwashing You’ve Ever Seen?

Earth Day is tomorrow - and our inboxes are already filled to the brim with marketing gimmicks and greenwashed products. In a sad turn of affairs, the environmental message behind Earth Day has been

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Dubai Pearl is Another Massive and Dubious “Green Building” Project in The Gulf

Dubai Pearl is Another Massive and Dubious “Green Building” Project in The Gulf

Emerging on the site of a project that went bust several years ago, construction has been charging along on what will eventually be 20 million square feet of a “fully integrated” sustainable

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Walmart Toots its Own Horn with Release of Sustainability Report

Walmart Toots its Own Horn with Release of Sustainability Report

On Monday, Walmart released its annual Global Responsibility Report highlighting the corporate behemoth's progress towards meeting sustainability goals. Just how green is Walmart? On many counts, Walmart

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Institute for Local Self-Reliance Calls Walmart’s Sustainability Campaign Greenwashing

Institute for Local Self-Reliance Calls Walmart’s Sustainability Campaign Greenwashing

Walmart’s Sustainability Campaign is now in its seventh year, and according to a new report by the Institute for Local Self Reliance, the retail giant’s progress has been less than stellar:

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10 Ridiculous “Pinkwashed” Products That Might Even Increase Your Risk of Breast Cancer

10 Ridiculous “Pinkwashed” Products That Might Even Increase Your Risk of Breast Cancer

Pink fried chicken? We're all for advancing breast cancer research, but it's sickening how some corporations are playing up to the public's desire to find a cure by turning all of their products pink this

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6 Most Dubious “Green” Projects from Dubai

6 Most Dubious “Green” Projects from Dubai

Check out six of Dubai's most dubious building projects: Burj Al Khalifa - The World's Tallest Building Tennis Court Atop Burj al Arab The World of Islands Park Gate Shipping Containers

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World’s Largest Consumer Goods Company Proctor & Gamble Vows to Go Green

World’s Largest Consumer Goods Company Proctor & Gamble Vows to Go Green

Proctor & Gamble (P&G) - the largest consumer packaged goods company in the world - has just vowed to brush aside the greenwashing of its past in favor of a truly sustainable future. The mega company --

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US Kids Targeted by ‘Fracking’ Cartoon

US Kids Targeted by ‘Fracking’ Cartoon

Energy companies are rarely the most popular bunch these days, with their enormous profits, executive bonuses and environmental impact. So how would you feel if you found out that a Canadian oil and gas

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O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture

O’Mighty Green: A Satirical Commentary on Greenwashing in Architecture

The amusing and even slightly shocking collection of green-washed images shows a number of iconic buildings and structures draped in living plants. To see Aushwitz covered in ivy and even nuclear power

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IS IT GREEN?: The Laundry Ball

IS IT GREEN?: The Laundry Ball

The GreenWashBall is a device that you toss into the washing machine to clean your dirty laundry in place of detergent. An innovative concept, but not the first of its kind – “laundry

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Study Reveals Some Green Cleaning Products Aren’t as Eco as They Say They Are

Study Reveals Some Green Cleaning Products Aren’t as Eco as They Say They Are

If you suspected that the contents of some “green” household products were misleading, the chemists who met at the 241 National Meeting & Exposition of the American Chemical Society have

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Yellow Pages Finally Launches Phone Book Opt-Out Website

Yellow Pages Finally Launches Phone Book Opt-Out Website

The YPA is calling the site the National Yellow Pages Consumer Choice & Opt-Out Site, because it allows you to opt out of all books or choose to receive selected books. I clicked through through the

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Is New Tubeless Toilet Paper Just a Green Tease?

Is New Tubeless Toilet Paper Just a Green Tease?

Kimberly-Clark just announced a new toilet paper that -- gasp -- has no tube. Instead, the paper uses a proprietary winding process that allows the roll to be used up until the very last sheet. An

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World’s Largest and Most Expensive Family Home Completed

World’s Largest and Most Expensive Family Home Completed

The “Greenest of All Buildings” was recently completed in Mumbai, India and we couldn’t be more appalled. The Antilia house which unveiled its first renderings just over two-years ago has become a

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Government Proposes Tighter Rules to Curb Greenwashing

Government Proposes Tighter Rules to Curb Greenwashing

It's natural! It's compostable! It's biodegradable! It's non-toxic! We're living in a world of green claims that can sometimes seem unrealistic and unprovable. Well yesterday, the US Federal Trade

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Sunny Delight Reaches Zero Waste Goal, But Is Still Bad for You

Sunny Delight Reaches Zero Waste Goal, But Is Still Bad for You

Here at Inhabitat we love hearing about multi-national corporations undertaking incredible measures to become more Earth friendly, so with the recent announcement that all of Sunny Delight’s US and

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5 Mistakes Businesses Make Trying to Go Green

5 Mistakes Businesses Make Trying to Go Green

If you've been shopping, watching TV or surfing the web at all, you've undoubtedly noticed all of the companies taking their products and services green. While this is generally a good thing, we can't

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5 Mistakes Businesses Make While Trying to Go Green

5 Mistakes Businesses Make While Trying to Go Green

If you're reading Inhabitat, you're no doubt aware of how popular the 'green' trend has become. Businesses have finally started to realize that the environmental movement is here to stay, and that there

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Top 5 Silliest Eco-Inventions

Top 5 Silliest Eco-Inventions

It goes without saying that there have been some truly impressive and useful innovations in world of eco-friendly products, but with everyone racing to develop the next big thing there are bound to be a

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IS IT GREEN?: The Biodegradable Credit Card

IS IT GREEN?: The Biodegradable Credit Card

No question about it, Americans have an overconsumption problem. The total outstanding balance of bank-issued credit cards per consumer was $5,710 in December 2008, according to Transunion. Americans like

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Dubai Outdoes Itself With a Universe of Islands

Dubai Outdoes Itself With a Universe of Islands

If we ever harbored the sentiment that Dubai's dubious construction blitz would slow in times of economic unrest, the astronomical scale of the UAE's latest project will surely dispel these qualms.

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Can the Blade Exhaust Filter Green your Ride?

Can the Blade Exhaust Filter Green your Ride?

What if a single inexpensive upgrade could significantly cut your car's emissions while simultaneously increasing its fuel efficiency? That's the enticing concept behind the Blade, a chromed-out exhaust

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IS IT GREEN?: The Cordless Vacuum

IS IT GREEN?: The Cordless Vacuum

Dirt Devil is currently retailing a cordless, bagless, ENERGY STAR-certified vacuum cleaner called the AccuCharge. The product's website urges you to “Clean with a conscience” and the video says,

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IS IT GREEN?: FIJI Bottled Water

IS IT GREEN?: FIJI Bottled Water

Bottled water is anathema to many hardcore environmentalists. Taking water from the land and sky, putting it into containers made from oil, and shipping it around the world defies core eco-friendly values

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GREEN RANT: Can Explosives Go Green?

GREEN RANT: Can Explosives Go Green?

Ah, science – constantly trying to make the world a better place. Although air quality may not be first and foremost on your mind when there are bombs going off, you’ll be glad to know that

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