MORE GREENWASHING

Greenwashing is clearly the topic of the moment - we just can't stop talking about it. Our very own Sarah Rich just had a great piece published in BusinessWeek on the subject matter (interestingly the

CNET: When Corporate Greenwashing Chafes Environmentalists

Greenwashing is a hot topic these days. We've seen unusually heated debate over our recent posts on GE Ecomagination and Walmart, and just yesterday we spotted this provocative article over on CNET about

GREENWASH YOUR FLOORS WITH THE SWIFFER

Today I’m speaking on a panel at the PSFK conference about “Greenwashing.” For those of you who aren’t familiar with this term – “Greenwashing” is the act of

PSFK CONFERENCE: Jill Speaking on Greenwashing

I’m excited to announce that I will be speaking on the subject of “Greenwashing” at the PSFK Conference in New York City tomorrow in Union Square. The conference is about new marketing