While we’re working to change the paradigm of urban planning and development, it is always helpful to consider the language we use to further our objectives. Feilden Clegg Bradley, an architecture firm in the UK, has categorized their recent redevelopment in Swindon as a “groundscraper,” a term that encapsulates the idea of focusing on the earth in building techniques.

The building is the home of Heelis, the central office of the UK’s largest conservation charity, The National Trust. The original structure was a 19th century building owned by Great Western Railways. It sits at the heart of Brunel’s Great Western Railway complex, in a rusting industrial landscape.

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