Help Make Abercrombie & Fitch the “World’s Number One Brand of Homeless Apparel”

by , 05/19/13

FitchtheHomeless, Abercrombie & Fitch, clothing for homeless people, social media campaign, fashion campaign, ecouterre, the world's number one brand of homeless apparel, social activism, news

Abercrombie & Fitch CEO Mike Jeffries believes that only attractive people should be encouraged to wear A&F clothes, but writer Greg Karber disagrees. Offended by Jeffries’ callous statement and the fact that the company refuses to make clothes larger than a size 10, Karber launched Fitch the Homeless – a campaign to outfit as many homeless Americans in their clothes as possible. Hit the jump for more details.


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