- Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building - http://inhabitat.com -
Hey Starbucks! Inhabitat Has An Idea For You…
Posted By Kestrel Jenkins On December 8, 2010 @ 6:36 pm In Green Graphics & Packaging,Green Products,Innovation | 6 Comments
Dear Starbucks, we love your new-and-improved-no-spill-stainless-steel-reusable coffee mug . However, we would like to offer you a bit of advice from the Inhabiteam. We think you could take this holiday gift to the next level by incorporating a built-in barcode into your beautiful reusable mugs  that would function like a pre-paid gift card. Picture this: Starbucks  guests love gift cards, especially during this festive season. As strong supporters of your endeavors to go 100% reusable or recyclable by 2015 , we think this fresh, innovative element could truly boost the sales of your reusable travel mugs and moreover, influence a change in your clients’ lifestyles. If you want to use your gift card money, you have to bring your reusable mug! This could transform many of our daily routines – which is what really needs to happen to reduce the number of cups generated as waste every day.
Cups — in the paper/throwaway form — are convenient, no doubt. However, as a team of caffeine fiends, we at Inhabitat are constantly reminded of consumption in the grab-and-go style, as the overflowing trash bin has become far too familiar. According to a study done by the Environmental Defense Fund  and published on Sustainability is Sexy , the number of disposable cups projected to be thrown out in 2010 is 23 billion. Really? Umm…this is disgusting. In addition, these cups are generally made with only a portion of recycled paper and laminated with a plastic resin; this means it takes much longer for them to decompose and when that resin does break down, it releases a greenhouse gas.
We don’t mean to preach, but next time you buy a cup of joe in your local café, ask for a ceramic mug; if you are one of those “on-the-run” people like us, invest in your own reusable one. It’ll even save you a buck or two in the end, since most coffee shops reduce the price of your caffeine kick when you bring your own mug.
+ Starbucks 
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/hey-starbucks-inhabitat-has-an-idea-for-you/
URLs in this post:
 Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2010/12/starbucks-cups.jpg
 new-and-improved-no-spill-stainless-steel-reusable coffee mug: http://www.starbucksstore.com/products/shprodde.asp?SKU=317147
 Starbucks: http://www.starbucks.com/
 100% reusable or recyclable by 2015: http://inhabitat.com/all-starbucks-cups-will-be-recyclable-or-reusable-by-2015/
 Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2010/12/starbucks-new-reusable-mug.jpg
 Environmental Defense Fund: http://www.edf.org/home.cfm
 Sustainability is Sexy: http://www.sustainabilityissexy.com/
Copyright © 2011 Inhabitat Local - New York. All rights reserved.