Following the successful launch of their 100% organic line this spring, we are excited to announce that H&M is expanding its organic cotton range this fall! We frequently receive comments about ‘sustainable style’ not being stylish, affordable or easy to find, so we are hoping this news will please the thrifty eco-fashionistas out there. Additionally, we are happy to see a fashion retailer as big as H&M making a real commitment to organic cotton. To support this initiative and help kickstart the organic fashion movement, get yourself to an H&M and bundle up in cozy organic cotton this fall.
We love the cute dresses and striped separates for tots shown above, but there are plenty of great options for adult men and women too. (Inhabitat’s own Jill Fehrenbacher is showing off her own recently purchased H&M Organic clothes in the picture below.) The collection, which now includes everything from underwear to outer garments, is on sale in all departments at stores in all H&M markets. The organic cotton garments carry a special hang tag enabling you to spot them easily and get on board the organic movement.