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H&M Starts The Summer Right With a Pop-Up Container Store on the Beach

Posted By Tafline Laylin On July 5, 2011 @ 11:17 am In Architecture | No Comments

sustainable architecture, shipping container, WaterAid, H&M, Scheveningen, the Hague, Beachwear in Shades of Blue, green design, sustainable design, eco-design, chiarity, [1]

Swedish retail giant H&M [2] started the summer right with a two day sale in a temporary container store that popped up right on the beach! Situated at the Hague’s popular Scheveningen seaside resort, the sale donated partial proceeds to WaterAid [3], an international NGO that provides access to safe water, hygiene and sanitation in the world’s poorest communities. Featuring their “Beachwear in Shades of Blue [4]” line, the event marked the ninth annual collaboration between H&M and WaterAid. But best of all? H&M [5] sold their true blue wares in a temporary container [6].



sustainable architecture, shipping container, WaterAid, H&M, Scheveningen, the Hague, Beachwear in Shades of Blue, green design, sustainable design, eco-design, chiarity, [7]

Each year H&M donates 10% of the proceeds stemming from sales of a particular bikini to WaterAid [4]. This year marked three particular departures from the usual agreement. Not only did H&M expand their charitable contribution to include an entire collection of beachwear, but this year they held a dedicated event in this very cool pop-up shop [8] to drum up further sales. And then they donated a whopping 25% of the funds raised to WaterAid.

+ H&M [2]

Via Springwise [9]


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URL to article: http://inhabitat.com/hm-starts-the-summer-right-with-a-pop-up-container-store-on-the-beach/

URLs in this post:

[1] Image: http://inhabitat.com/hm-starts-the-summer-right-with-a-pop-up-container-store-on-the-beach/hm-hague-wateraid-container-store-5/

[2] H&M: http://www.hm.com/entrance.ahtml?orguri=/

[3] WaterAid: http://www.wateraid.org/uk/about_us/default.asphttp://

[4] Beachwear in Shades of Blue: http://www.ecouterre.com/14-eco-friendly-bikinis-swimsuits-board-shorts-to-splash-into-summer/h-m-wateraid-bikini/

[5] H&M: http://inhabitat.com/hm-walmart-trashing-unsold-clothes-when-they-could-be-donated-to-charity/

[6] temporary container: http://inhabitat.com/video-shipping-container-homes-from-lot-ek/

[7] Image: http://inhabitat.com/hm-starts-the-summer-right-with-a-pop-up-container-store-on-the-beach/hm-hague-wateraid-container-store-6/

[8] pop-up shop: http://inhabitat.com/new-pop-up-takeout-container-restaurant-brings-a-taste-of-singapore-to-the-world/

[9] Springwise: http://www.springwise.com/fashion_beauty/hmwateraid/

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