H&M’s Spring Conscious Line Debuts With Eco-Chic “Glamour”

by , 03/20/12

H&M, H&M Conscious, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly formalwear, sustainable formalwear, eco-friendly dresses, sustainable dresses, Michelle Williams, Amanda Seyfried, Viola Davis, Kristin Davis, BAFTA Awards, Spring/Summer 2012

Big chain retailers like H&M are jumping on the green bandwagon, now producing not just basics, but fabulous, red-carpet-ready gowns that feature sustainable fabrics. H&M recently debuted their aptly dubbed “Glamourous” collection, a line which takes a cue from A-list style, but keeps prices in the reach of the budget conscious. With neon brights, funky florals and a wide array of forms, you’ll likely find something for that camera closeup — and it’ll even come in organic cotton, hemp, or recycled polyester, to boot!


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